About Rufus

I’ve been in comfort footwear for roughly 15 years. I was trained by my family who had built up the Mephisto brand  from 1992. Once I took over I built upon a small network of  top-level referring podiatrists.  I continued to learn from them about what they were looking for from a podiatry footwear business.  Sanders Lifestyle Footwear became one of London’s most important destination shops for podiatry  footwear.

By sticking with a [few basic principles], the reputation of the London shop expanded to Osteopaths, surgeons, Spinal specialists and more podiatrists.By 2015  70% of my new business was medically referred both private and NHS. The vast majority were repeat customers happy to find a real specialist.