I’ve been in comfort footwear for roughly 15 years. I was trained by my family who had built up the Mephisto brand from 1992. Once I took over I built upon a small network of top-level referring podiatrists. I continued to learn from them about what they were looking for from a podiatry footwear business. Sanders Lifestyle Footwear became one of London’s most important destination shops for podiatry footwear.
By sticking with a [few basic principles], the reputation of the London shop expanded to Osteopaths, surgeons, Spinal specialists and more podiatrists.By 2015 70% of my new business was medically referred both private and NHS. The vast majority were repeat customers happy to find a real specialist.